There are several kinds of candidates in the world. There are active candidates, the ones your recruiters are connecting with everyday. There are true passive candidates. The ones that don’t reply to your recruiters. And then there are past or pipelined candidates. These are ones you’ve communicated with in the past. Some may have interviewed with your company. […]
Recently, I wrote an article about digital advertising and recruiting and planned on following it up with a series of articles focusing on the different types of digital advertising and how they could work for recruiting organizations. This week I’m going to talk about what is probably my favorite type of advertising – retargeting.
As a former corporate recruiter, I know that staying ahead of the competition by using new tools and creative recruiting strategies/tactics is always top of mind. With that said, one area that is often overlooked (or tried and given up on because it’s too complex or takes too much time) is advertising. I’m not talking […]
A lack of personality in your LinkedIn profile may be preventing you from taking your networking to the next level. By now, it’s well known that each social network has its own place in our lives. Its own type of content, its ‘typical’ audience and its expectations around what you’ll see. Twitter is a place you […]
Often put together hastily and thrown out to the masses, job descriptions offer a huge competitive advantage to those willing to put in a little time.
If you’ve ever wondered “why should I hire a marketing consultant?” This article will make you wonder why you haven’t hired one yet.
There is a lot of speculation abound as to whether link building as a SEO strategy is dead. I don’t believe it is dead, but I also don’t think the old way of doing link building is a good long-term strategy. As with any SEO strategy, the key to favorable search result rankings is relevance […]
This is a question that I am asked by my clients and prospective clients all of the time. I respond by giving them two primary reasons, both of which are helpful when it comes to SEO: a) it’s an easy way to provide fresh content, b) it improves your site’s SEO for long-tail keywords. They […]