One of the Easiest Ways to Achieve Local SEO
I’m always amazed at how many companies I come across that do not take advantage of internet yellow pages (IYPs). IYPs have to be one of the easiest, most effective and (most important) free ways to achieve local SEO.
The more I see the outburst on TV or YouTube the more I think it was a marketing ploy set in motion by a few major media players. First of all, the VMAs have been worthless for the past 10 years. Hell, I didn’t even think they were still on or maybe I have been confusing them with the Disney Channel’s music awards. Anyway, I haven’t been the target demographic for quite some time.
by Travis Scott | Thursday, August 13th, 2009
As most you may already know, Twitter Search offers a fairly robust means of searching the content of tweets. However, what if you aren’t interested in what people are saying and want to find people based on the content of their bios? Read more…
I’m looking forward to presenting to the Wheat Ridge Rotary Club today, July 28th, in Golden, CO. I will be discussing, at a very high level, what social media is and why it is beneficial to businesses. The primary social media platforms that will be covered include: Twitter, Facebook, LinkedIn, Delicious, Reddit, Digg and Yelp!
The slides that will be used in the presentation have been posted and can be found on the webinars page.
I’m looking forward to it!
I will be paying a visit to my beloved Emerald City the week of August 3rd. The purpose of this visit will be to meet with prospective clients and to network in an effort to increase business in this part of the country. If you are thinking about implementing social media into your marketing strategy or are considering an AdWords campaign or search engine optimization (SEO), let me know. I would be happy to sit down with you and discuss how this could be achieved and, if there is an opportunity for RainierDigital to help you, we could discuss that as well.
If you would like to meet while I am there feel free to email me at travis@rainierdigital.com or call me at 206.388.2580.
Wednesday’s webinar went off without a hitch – well I guess the only hitch I can think of was that I waited too long to push the record button But other than that, I felt that it went great.
I want to thank everyone that participated and I hope I provided you with some great information. My goal was to send you away with at least one bit of knowledge that you didn’t have prior to the webinar.
I was finally able to get a link up to the recorded webinar late yesterday afternoon and it is now available, along with a PDF of the slides on my Recorded Webinar page.
Thanks again to everyone that joined me! Stay tuned for upcoming webinars.
by Travis Scott | July 5th, 2009
Now that I have had an opportunity to use several Twitter apps on a multitude of platforms and for multiple reasons, I have decided to rank my favorite at every level. I hope this will be a helpful reference to those who are just starting to use Twitter on a regular basis. Read more…
Restaurants using Twitter for cheap, effective marketing
By Devra J. First | Boston Globe Staff | June 29, 2009
On Dec. 2, computer consultant Jen Deaderick got on the social-networking site Twitter and posted: “Tupelo02139 is preparing.’’ It was her first missive, or tweet, on behalf of the Cambridge restaurant Tupelo, where her husband is a chef. The restaurant was more than four months away from opening.
Other tweets followed, about getting inspected, planning the menu, picking the paint. By the time Tupelo opened at the end of April, word had spread among followers of the restaurant’s Twitter stream (@tupelo02139), and their followers’ followers, and so on.
“Our opening night was packed,’’ Deaderick said. “At least half were there because of Twitter.’’
What can you do with 140 characters or less, the length of each tweet? A lot, restaurants are discovering – everything from posting daily specials to luring followers with offers of free appetizers to offering a glimpse of kitchen life. It’s all good for business.
Read the complete article: Restaurants finding Twitter a cheap, effective marketing tool – The Boston Globe.
by Travis Scott | June 24th, 2009
This afternoon at Starbucks, I had a great meeting with Jennifer McLeland . Jennifer is an Independent Marketing Consultant at The McLeland Group (a CreativeXchange Partner), whose primary focus is PR consulting.
She asked me a great question today and one that I hope every one of my clients or potential clients will ask when we are going
Illustration by Frits Ahlefeldt-Laurvig (HikingArtist.com on Flickr)
over their needs analysis: With so many people claiming to do social media marketing consulting, how do you set yourself apart? Read more…
by Travis Scott | June 22nd, 2009
Join us for a Webinar on July 8
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/888015658
This one-hour webinar will provide a high-level overview of social media and why its important for small businesses.
We will take a look at several of the more prominent social media platforms that exist and briefly discuss why your business should use them. These will include the following:
- Twitter
- LInkedIn
- Facebook
- Blogs
- Delicious
- Digg & Reddit
I will also introduce several applications and tools you can use to streamline your social media communication.
Title: Social Media for Small Businesses
Date: Wednesday, July 8, 2009
Time: 11:00 AM – 12:00 PM MDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer
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