Internet Marketing & Recruiting

Several months ago I wrote an article discussing the benefits of using Internet Yellow Pages to improve your local presence.

I’ve been thinking about local SEO a little more lately and have noticed time and time again that a lot of my clients are targeting a specific geographic location but their website is designed to appeal to a national audience. When I ask them if they serve a national audience they usually say that they only focus locally.

Which brings me to an important thing to keep in mind if you are a small business in the same situation- make sure your site clearly defines your market!
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Travis Scott RainierDigital Original, SEO internet marketing, local SEO, SEO

I was catching up on some reading at SearchEngineLand.com and I came across a great article about how small businesses can improve their online visibility.  As I read through the article I noticed a link to AmIVisible.org and clicked on it to see what it was all about.  What I stumbled upon was a great tool for checking your company’s visibility but, what was even better than that, was the list of 10 tips for improving a small business’s online visibility.

Here is a rundown of what they are and I would recommend checking out the link above for the complete article.  It is well worth taking a few minutes to go over.

Tip 1: Claim your local business

Tip 2: Update your full and accurate address on all local business directories, search engines and your website in the right categories

Tip 3: Put your business in the right categories

Tip 4: Include product/service keywords in your local business listing title

Tip 5: Add or verify your business listing with data providers for search engines

Tip 6: Get your customers to write online reviews about your business

Tip 7: Engage your customers online on user review sites such as Yelp

Tip 8: Use social networks such as MySpace, Facebook and Twitter to stay  in touch with current customers and attract new customers

Tip 9: Advertise online

Tip 10: Create a clean, coherent website with content that targets your keywords.

Travis Scott External Content, SEO internet yellow pages, IYPs, online visibility, SEO

One of the Easiest Ways to Achieve Local SEO

I’m always amazed at how many companies I come across that do not take advantage of internet yellow pages (IYPs).  IYPs have to be one of the easiest, most effective and (most important) free ways to achieve local SEO.

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Travis Scott SEO internet yellow pages, ISP, search engine optimization, SEO