I was catching up on some reading at SearchEngineLand.com and I came across a great article about how small businesses can improve their online visibility. As I read through the article I noticed a link to AmIVisible.org and clicked on it to see what it was all about. What I stumbled upon was a great tool for checking your company’s visibility but, what was even better than that, was the list of 10 tips for improving a small business’s online visibility.
Here is a rundown of what they are and I would recommend checking out the link above for the complete article. It is well worth taking a few minutes to go over.
Tip 1: Claim your local business
Tip 2: Update your full and accurate address on all local business directories, search engines and your website in the right categories
Tip 3: Put your business in the right categories
Tip 4: Include product/service keywords in your local business listing title
Tip 5: Add or verify your business listing with data providers for search engines
Tip 6: Get your customers to write online reviews about your business
Tip 7: Engage your customers online on user review sites such as Yelp
Tip 8: Use social networks such as MySpace, Facebook and Twitter to stay in touch with current customers and attract new customers
Tip 9: Advertise online
Tip 10: Create a clean, coherent website with content that targets your keywords.
Travis Scott External Content, SEO internet yellow pages, IYPs, online visibility, SEO