What is SEO?

Search engine optimization, or SEO, is the process of better enabling search engines to find your website and improving its ranking among competitive results for a particular topic or keyword phrase.

Appearing in search engine results is one of the best ways of driving traffic to your website.  However, some markets and search terms are more competitive than others and achieving top organic search results can be difficult without professional help.

Why Do I Need Professional Help?

Relevancy is everything to the leading search engines such as Google^© and Bing^© and SEO is much more than keywords and phrases.  To achieve the most relevant search results to what people are searching for search engines incorporate a complex algorithm to prevent erroneous and unrelated results from showing up in the top pages of search results.

In an attempt to better understand how a website is relevant to a particular search phrase, they take into account not just the copy and content of a webpage, but also what inbound links point to your site from external sites – even down to what anchor text is used in these links – as well as number of other factors.

RainierDigital works with you to better understand your business, the competitive landscape that you’re up against to determine where you can get the most “bang for your buck.”