Internet Marketing & RecruitingObama SMS 2.0: President to Deliver Speech via Text Message [Mashable.com]
by Ben Parr | Mashable.com | June 3rd, 2009
Much like his campaign, Barack Obama’s presidency has been marked by an unprecedented amount of reaching out to citizens using the social web.
He has aired his press conferences via YouTube, shared fascinating moments of life in the White House via Flickr, and is using Twitter to keep people informed of what’s going on. Now he’s trying a completely novel mobile approach to share a speech on bridging the gap between the U.S. and the Muslim world. He will deliver it in Cairo, Egypt tomorrow.
The ambitious plan goes beyond posting messages on Facebook() and other social media sites – things he already does. The State Department project intends to utilize a mobile system to send highlights of Obama’s speech live via SMS to anyone who registers for them on America.gov.
Read the complete article: Obama SMS 2.0: President to Deliver Speech via Text Message.
