Internet Marketing & Recruiting

[Edited by Amy W. Kelly from the original by Michael Martine of Remarkablogger]

The Throwaway Blog

Think you want to blog? Do it. Just start a blog at Blogger or Tumblr. But do it knowing that it’s to throw away – a starter/throwaway blog. You will make mistakes and learn tons but with little to no permanent, negative consequences because it’s an experiment.

Get In, Learn Lessons, Get Out

The objective of a starter blog is to prepare for a “real” blog. To ensure you don’t get too entrenched in a starter:

• Forget about niches
• Disregard traffic
• Get email addresses from people with whom you make contact
• Be fearless
• Give yourself a month – after that, end it if you feel ready to graduate to a real blog (think WordPress.org). If you don’t, give yourself another month.

Learn about Successful Blogging

While playing with your starter blog, learn everything you can about blogging:

• Keyword research and how it applies to niches
• Domains and hosting
• Social media networks
• Compelling headlines and posts
• Online research
• Basic HTML and CSS
• Using images and video
• Blog monetizing

Failure is the Only Option

Don’t regret how you started a blog. Unless you fail fast enough, you won’t succeed fast enough. A starter blog is practiced, condoned failure. In fact, a starter blog isn’t a success unless you fail at many things while doing it.

Is a Starter Blog for You?

Not everyone should begin this way, but many people should. People are really good at thinking they’re better at stuff than they really are, and there’s no way you could go wrong with a starter blog.

amyk External Content blogs

This is a great article and offers some good statistics on how businesses are using social media.  I would definitely agree with these results and those four social media platforms make up the majority of what I set up for my clients.  Although, not all of these are a fit for every business.  It really depends on your overall business strategies and target market as to which will work best.

Courtesy of MediaBuyerPlanner | April 14th, 2009

An overwhelming majority (88%) of marketers say they are using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less, according to a social media study by Michael Stelzner, sponsored by the upcoming Social Media Success Summit 2009.

The study found that Twitter, blogs, LinkedIn and Facebook – in that order – are the top four social media tools used by marketers, writes Marketing Charts.

The research also included an analysis of nearly 700 open-ended responses, which revealed the top-three questions marketers are asking about social media:

• What are the best tactics to use?
• How to do I measure the effectiveness of social media?
• Where do I start?

When asked if they used social media for marketing purposes, 88% said they are employing some form of it. Business owners are more likely to use social media marketing (90+%) than employees working for a company that is not their own (81%), and respondents ages 30-39 are most likely to use social media marketing (92.8%), the study found. 72% say they have either just started or have been using social media for a few months.

The survey found that there  is a direct relationship between how long marketers have been using social media and their weekly time commitment. For people just beginning, the median weekly time commitment is two hours per week. For those who have been at it for months, the median jumps to 10 hours per week. For those who report social media marketing use for years, the median is 20+ hours each week.

Respondents report that the #1 benefit of social media marketing is gaining attention for the business, and 81% say their social media efforts have generated exposure for their businesses.

Improving traffic and growing marketing lists is the second major benefit, followed by building new partnerships. At least two in three participants found that increased traffic occurred with as little as 6 hours a week invested, while those who have been doing this for years reported better results. Owners of small businesses (2 – 100 employees) are more likely than others to report benefits.

More than half of participants say a major benefit is the resultant rise in search engine rankings that often comes with increased efforts.

Though about one in two found social media generated qualified leads, only about one in three said social media marketing helped close business, though this percentage was higher (61.6%) among those who had been using social media for longer periods of time.

By a wide margin, Twitter, blogs, LinkedIn and Facebook are the top four social media tools used by marketers, with Twitter in first place.

Travis Scott External Content blogs, Facebook, LinkedIn, Twitter