Internet Marketing & Recruiting

by Jennifer Van Grove | Mashable.com | June 3rd, 2009

Facebook is huge, Twitter is mainstream, and social media is everywhere. It’s now not unheard of for large and traditional brands to embrace the unknown for better or worse. Remember the Skittles ordeal?

These same brands are also starting to find creative ways to tie offline brand experiences with online social media promotion. Starbucks is currently experimenting with offline social media challenges of this variety, and now Dunkin’ Donuts is merging their new product release campaign with their Facebook Fan Page strategy.

Read the complete article:  Dunkin Donuts’ Facebook Campaign Turns Your Profile Pic into Prizes.

Travis Scott External Content Dunkin Donuts, Facebook, social media marketing, Twitter