Internet Marketing & RecruitingWhat Yahoo and Google results say about the online ad market [TechFlash]
by Todd Bishop | TechFlash | April 21st , 2009
Yahoo’’s quarterly results today confirmed the conventional wisdom that search advertising will fare better than display ads in the downturn, as advertisers seek more immediately measurable results. Display advertising revenue on Yahoo sites fell 13 percent for the quarter, compared with a 3 percent decline in search ad revenue, the company said as it reported a 78 percent plunge in Q109 profits.
Google, which makes money primarily from search ads, saw its Q109 advertising revenue increase by 5 percent, to more than $5.3 billion, compared to the same period the previous year. Still, that compared to a 40 percent increase in Google ad revenues from Q107 to Q108, so its clear that the search ad business isnt immune to the effects of the economy.
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