Internet Marketing & RecruitingYou Might Not Love the New Facebook, But Brands Should
With so much debate surrounding the new Facebook layout, I thought this was a great article. As with the last layout change, Facebook users will adapt and move on after a few months of complaining. As for brands, the new layout could be beneficial in helping them gain more exposure to consumers and could make Facebook even more powerful from a social media marketing standpoint-which seems to be Facebook’s primary motivation for the design change in the first place.
You Might Not Love the New Facebook, But Brands Should
March 19th, 2009 | by Adam Ostrow
Earlier this week, we posed the question “Where has the old Facebook gone?” to address the frustrating experience that many users are having with the latest homepage design. The post attracted tons of feedback, most of which agreed with the sentiment that the new homepage is less personal, less informative, and less attractive to application users and developers.
Users aside though, there is one audience that appears to be benefitting greatly from Facebook’s new design: brands. Not only are Facebook Pages – the network’s competitive play against celebrity TwitterTwitter reviewsTwitter reviews users – revamped and more social, but their updates are taking up space on member’s homepages, and in turn, as our data shows, driving lots of traffic and engagement for brands.
The Numbers
At Mashable, we’ve been using our page to share our articles, post photos from our journey to SXSW, and engage users in conversation. And the results so far have been rather stunning. Comparing traffic to MashableMashable reviewsMashable reviews.com referred by Facebook from 3/5-3/11 to 3/12-3/18 the 7-day period before and after the new homepage rolled out, we’ve seen a 75% increase in visitors. Moreover, our Facebook Page itself is seeing 2-3x more visitors on a daily basis than it did in the previous iteration of Facebook’s homepage.
via You Might Not Love the New Facebook, But Brands Should (complete story).
