When I reach out to people about the marketing services I offer, I’m sure this is the first question that pops into their head. This is also something that comes up again when I send over a proposal with my monthly retainer cost.
However, if you think about it, hiring a marketing consultant can save you a ton of money, time and provide a fresh perspective on your business.
There are numerous benefits, but I’ve focused on what I feel are the most impactful.
This is probably the single most significant benefit of using a marketing consultant. After evaluating someone’s needs and understanding how I can help I put together a proposal that often includes a monthly retainer cost and, depending on the project, a setup charge, since there is usually a larger time burden in the first month or two of beginning a project. My retainer fee can range from $1000/month to $5000/month. Depending on the size and scale of what needs to be done.
For example, a company with a large number of SKUs or products that will need to have advertising campaigns created will require more time to implement and manage than a company with fewer products.
That proposal for a $2500/month retainer in addition to the amount you will spend on advertising seems like a lot at first, but think about how much more it would be if you hired a full-time employee to do the same thing.
Let’s see, you have their salary, which for starters would equate to roughly $85K to $100K depending on the role and level of responsibility. If you break that down on a weekly basis (let’s take the midpoint- $92.5K) and you come up with a monthly amount you’re looking at $7,708. Already significantly cheaper than hiring me for $2,500 or even $5,000 per month.
This is just their salary. Now take into account benefits (add another 30%) and you’re looking at roughly $10,000 per month. You also have to consider the tax burden that you’ll have to pay.
How nice is that $2,500 per month looking now?
Access to Tools
The work that I do requires that I use a multitude of different products for both analysis and implementation of various strategies and projects. These tools can be rather expensive, so I have the luxury of using the same tools across multiple clients. My using the same tools across multiple clients, it justifies the expense and, when it’s amortized across several clients, it doesn’t seem like a lot.
However, if each of my clients were required to buy a license to provide their full-time employee with access to these tools, well, that’s another expense you can add to the bottom line of the cost to hire a full-time employee.
As a consultant, I’ve had the ability to work in a host of different industry verticals and be exposed to how different companies operate. This allows me to bring different perspectives to each of my clients, regardless of size.
Some consultants choose to focus on one industry or vertical so they can create efficiencies and a deep understanding that they can apply to their clients.
Others, like myself, haven’t nailed down an industry to focus on because, frankly, it’s limiting and I think it promotes group think. I think it limits the injection of new ideas and ways of doing things that aren’t considered due to a lack of exposure to other industries.
Additionally, I operate my business under a strong ethical standard and, in doing so, I would be limited in the number of companies I could do business with if I only focused on one vertical. I will not work with two companies that are competing in the same market (e.g., two real estate agents located in Boulder, CO).
One of the things I love the most is learning about the different businesses and industries. It’s fascinating to me how different the buying process is for different industries, which plays a huge role in the marketing strategies that are implemented with each client.
We’re Project-Driven and Get Things Done
Another thing that I enjoy about being a consultant is not being pulled in a million different directions and having to navigate company politics and organizational structures that can be limiting and time consuming.
Consultants are brought in to do one thing (usually multiple things- but it all boils down to one thing- increase website visitors, turn those visitors into leads and, ultimately, increase revenue) and we’re laser-focused on accomplishing this. As a full-time employee, I had meeting after meeting, sometimes meetings to plan the next meeting. There’s also the politics that can be distracting and time consuming as well.
As I mentioned, there are many more benefits that come along with hiring a marketing consultant, but in the essence of brevity, I feel the ones I’ve listed are the most significant and provide a greater impact to the bottom line.
So, if you’re not a client of mine yet and we start to discuss pricing, hopefully you won’t experience sticker shock after receiving my proposal. If you’re a current client, hopefully this helps in putting the cost of my services in perspective.
If you’d like to learn more about the marketing services I can offer your company give me a call at (425) 654-3433 or click the button below, complete the super short form and I’ll get in touch with you soon.