---
title: RainierDigital Blog | Riff
description: Riff | A combination of thoughtful interviews with market leaders, how-to's, and insight into marketing and sales operations, and demand gen.
---

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TOPIC

# Riff

- [ALL](https://www.rainierdigital.com/blog/all)
- [HubSpot How-To](https://www.rainierdigital.com/blog/tag/hubspot-how-to)
- [Riff](https://www.rainierdigital.com/blog/tag/riff)
- [Demand Gen](https://www.rainierdigital.com/blog/tag/demand-gen)
- [Leadership](https://www.rainierdigital.com/blog/tag/leadership)
- [Positioning](https://www.rainierdigital.com/blog/tag/positioning)
- [RevOps](https://www.rainierdigital.com/blog/tag/revops)

<https://www.rainierdigital.com/blog/how-marketers-get-buy-in-without-feeling-like-a-salesperson>

Leadership

### [How Marketers Get Buy-In (Without Feeling Like a Salesperson)](https://www.rainierdigital.com/blog/how-marketers-get-buy-in-without-feeling-like-a-salesperson)

Unlock the secrets to gaining internal buy-in by leveraging empathy and understanding organizational dynamics.

 Travis L. Scott  Feb 2, 2025

<https://www.rainierdigital.com/blog/a-road-map-isnt-a-strategy>

Leadership

### [A 'Road Map' Isn't a Strategy](https://www.rainierdigital.com/blog/a-road-map-isnt-a-strategy)

Stop relying on road maps and embrace the direction a compass provides to develop a flexible and effective business strategy.

 Travis L. Scott  Oct 29, 2024

<https://www.rainierdigital.com/blog/demand-gen-has-been-around-forever-but-its-time-to-bury-lead-gen>

Demand Gen

### [Demand Gen Has Been Around Forever, But It's Time to Bury Lead Gen](https://www.rainierdigital.com/blog/demand-gen-has-been-around-forever-but-its-time-to-bury-lead-gen)

Demand gen has been around forever, while lead gen is an outdated relic. It's time to focus on building relationships and reputation instead of...

 Travis L. Scott  Sep 8, 2023

<https://www.rainierdigital.com/blog/why-empathy-matters-in-demand-gen>

Demand Gen

### [Why Empathy Matters in Demand Gen](https://www.rainierdigital.com/blog/why-empathy-matters-in-demand-gen)

Empathy matters in B2B marketing and sales. How will buying your product impact someone's position and status within their company?

 Travis L. Scott  Jun 14, 2023

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