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March 3, 2021
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  • Home
  • What is Recruitment Marketing?
  • About
  • Blog
  • Subscribe
  • Contact
  • Work with Me
  • Books
  • Workshops
  • Home
  • What is Recruitment Marketing?
  • About
  • Blog
  • Subscribe
  • Contact
  • Work with Me
  • Books
  • Workshops

Author: Travis L. Scott

Travis is the Managing Partner/Founder of RainierDigital. He has over 10 years of digital marketing and advertising experience. He has worked at companies ranging from startups (Jobster) to Fortune 500 (Microsoft, Comcast, Cricket Wireless). Travis has a BS in Public Affairs from Indiana University and a MBA in Marketing from the University of Colorado.
The Psychology Behind Effective Employee Referral Programs: Why Money Isn’t Always the Answer
Employer Branding / Recruitment Marketing

The Psychology Behind Effective Employee Referral Programs: Why Money Isn’t Always the Answer

Travis L. Scottby Travis L. ScottFebruary 16, 2021

Money is the most common reward in most employee referral programs, but a dive into psychology may show why it may not be the most effective reward.

Medium.com Custom Domains for Careers Blogs? Good Idea or Run Away?
Blogs

Medium.com Custom Domains for Careers Blogs? Good Idea or Run Away?

Travis L. Scottby Travis L. ScottFebruary 5, 2021February 5, 2021

TL:DR version – If you’re exploring the possibility of using Medium’s future custom domain service, dig deeper into their intention and understand why they’re rolling …

Tools and Platforms: Beware of the MarTech (or RecruitTech) Trap
Marketing / Recruitment Marketing

Tools and Platforms: Beware of the MarTech (or RecruitTech) Trap

Travis L. Scottby Travis L. ScottFebruary 1, 2021February 1, 2021

As a professional marketer in a digital, highly measurable world, it’s easy to get caught up in the hype of the different marketing platforms and …

Why You Might Be Looking at Your Competitors All Wrong When Hiring People
Blogs

Why You Might Be Looking at Your Competitors All Wrong When Hiring People

Travis L. Scottby Travis L. ScottJanuary 24, 2021January 24, 2021

I was recently going back through some of my notes from Seth Godin’s Akimbo The Marketing Seminar workshop I completed over a year ago, and …

Recent Posts

  • The Psychology Behind Effective Employee Referral Programs: Why Money Isn’t Always the Answer February 16, 2021
  • Medium.com Custom Domains for Careers Blogs? Good Idea or Run Away? February 5, 2021
  • Tools and Platforms: Beware of the MarTech (or RecruitTech) Trap February 1, 2021

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