Category: Analytics

Why Benchmarks are (Practically) Worthless and What You Should Do Instead

July 24, 2020 Travis L. Scott

About a week ago, someone I follow on Twitter posted their opinion about benchmarks, and I couldn’t stop thinking about…

Posted in: Advertising, Analytics, Marketing, Recruitment Marketing

I’m a Marketer, Not a Magician – How to Better Align Sales and Marketing September 8, 2021
How to Tell if a Company’s Leadership Values Marketing August 25, 2021
Email Marketing Basics: An Interview with Ryan Glanzer, Email Marketing Manager at ConsumerAffairs May 18, 2021

P.O. Box 402, Liberty Lake, WA 99019