How My Marketing Team Became Less Distracted and Started Finishing
by This is a story about what I did to help myself and my team start finishing projects, get more done, and feel good about what …
Category: Marketing
Tools and Platforms: Beware of the MarTech (or RecruitTech) Trap
As a professional marketer in a digital, highly measurable world, it’s easy to get caught up in the hype of the different marketing platforms and …
Why Benchmarks are (Practically) Worthless and What You Should Do Instead
About a week ago, someone I follow on Twitter posted their opinion about benchmarks, and I couldn’t stop thinking about it. He said something to …
Paid Search Basics for Non-Profits
Paid Search (Bing Ads and Google Ads, formerly AdWords) consists of four key elements. No surprise that three of them are also the three key …