Free PDF Book
There's more to marketing than building a brand and social media.
In a "candidate's market" candidate nurturing, targeted content, and inbound marketing are among the most effective things you can do.
Transactional, "spray-and-pray" recruitment tactics and job postings are expensive - both in time and money.
Not to mention, organic social reach is practically non-existent.
It's time to think differently about your recruitment.
It's time to think like a marketer and move from a finite game to an infinite mindset.
Table of Contents Sneak Peek
"Travis did a great job at breaking down almost every channel of marketing and applying it to the candidate journey. I recommend this book to anyone looking to get into Recruitment Marketing or Employer Branding regardless of level of experience."
"This book is a godsend for companies scratching their heads about how to attract and retain talent. The answer lies in the marketer's toolbox - identifying, nurturing, acquiring, (and) measuring."
Travis L. Scott is the Founder of RainierDigital, an inbound marketing consultancy and agency focusing on recruitment marketing, B2B, and non-profit organizations.
RainierDigital is a HubSpot Partner and Google Partner.
Most recently, Travis was the Director of Marketing at ISM, a Denver-based B2B company. In this role, he transformed ISM's inbound marketing, growing their organic traffic by nearly 1,000% over the past 5 years.
He has written for the employer brand sites of Microsoft and Dunkin' Brands, and has contributed to Recruiting Daily’s blog.